Square Marketing

Grow your business with Square email marketing software.

Square Marketing

Create, send and track email marketing campaigns in minutes.

With our email marketing software, you can easily design custom emails, set up automated campaigns and see how your marketing efforts affect your bottom line – right from your Square Dashboard.
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Expand your customer reach with every sale.

Email collection is built right in.
Say goodbye to your clipboard signup sheet – it’s simple to grow your subscriber list.

  • Collect email addresses at checkout and ask customers if they’d like to join your mailing list.
  • Download a pre-built QR code poster and place it anywhere in your shop for customers to scan.
  • Upload pre-existing lists to your Square account (if you’ve already received consent).

Target groups are created automatically.
Target email lists – such as new customers, lapsed customers and regular customers – are built for you, so you can tailor your campaigns to every audience.


Make your brand shine with just a few clicks.

Customise your campaign.

You don’t need to be a marketing expert to send beautifully crafted, on-brand campaigns. With the Square suite of simple email marketing tools, you can go from start to send in no time.

Save time with templates.

No more late-night struggles with design. Choose from a variety of simple templates with sample text and customisable features to help you create email campaigns.

Set it and forget it with automated campaigns.

Make your campaigns effortless. Send welcome emails, birthday emails, incentive emails and more with recurring campaigns.

Know the effect on your business with analytics.

See the impact of your marketing efforts right from your Square Dashboard.

Sales and discount tracking

Since marketing and vouchers are built into the point-of-sale system, you can see the number of redemptions and track your sales back to campaigns, all in one place.

On-demand reports

Get real-time reports whenever and wherever you want. Know how successful each campaign is and see how much money your promotion brought back to your business.

Open rates and click-throughs

Use our email marketing software to see how many people opened your email, how many clicked to learn more and how many made purchases as a result.

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Square Marketing helps sellers maintain compliance with GDPR.

Your buyers must opt in by ticking a box to receive email marketing campaigns. Their consent ends after twelve months if they haven’t received a campaign, and an unsubscribe link is included in every marketing email.

‘I send promotions once every two weeks to about 800 customers. It’s a great way to get people in the store. Customers have been so appreciative!’

– Emily, owner of Baking Betty’s

Have more than 2,000 customer contacts? View pricing


Every monthly subscription includes:

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Explore other ways Square can help run and grow your business.

Take care of your entire business with Square software. Our tools are designed for desktop, tablet and mobile, so your business is always on hand.

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Send customisable invoices for free (just pay processing fees) and get paid fast from anywhere with Square Invoices.

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Easily manage people on your team and save on labour costs with Square Team Management.

Inventory management

Manage your inventory faster from anywhere with free Square Inventory Management software.

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Boost sales and bring in new customers by selling customisable eGift cards online.